Examining the Question of revealing to the client the merits of a ring clasp system security vs profitability.

Let's face it, the most useless decorative and indeed expensive item on the planet is a piece of jewelry.

Discovered as a narcissistic badge to set you apart from the other cave folk it has evolved to an aesthetic necessity. For over a century now modern romantics purchase as a standard and specifically the ring as a physical representation of what the giver feels for the receiver though can't describe or put in words.

This heart felt gift is generally more expensive than what he or she can afford, however it has an emotional purpose. The giver or generally the receiver then brings this treasure to a jeweler (due to a physical problem ie: swelling knuckles or for what ever reason can't wear it,) Yet cherishes the spirit for which the ring represents and places faith in the jeweler to adapt the ring so she or he can continue to wear it. If the jeweler does not inform her or him of all possibilities and choices and yes potential problems to each device (For he is the expert in his field just as a doctor in medicine, so an amount of faith is placed accordingly) he is negligent in his position as consul.

If the wearer of the final product looses the ring or suffers the repeated daily stress of fear of loss. They may feel after the finely delivered speech that the jeweler told them (or in the case of the Ford Motor Company how wonderful their car the Pinto was) on the merits and security of the device that it is their fault that they are having problems with the ring. If the jeweler is unaware of the differences in products available and their potential problem (or as Ford was aware and did not inform the dealerships as it was cheap and very profitable to have an exploding car when hit from behind) he or she risks loosing good customers (Ford's current situation) as they return for adjustments and most importunately reconsider purchasing or asking their loved one to acquire that lovely piece in the showcase.

I have more than sufficient enthusiasm for the PFF system and faith that it is the best thought out engineered ring clasp available that after first purchase if I was that customer, would without a doubt when considering buying that piece in the showcase would not be subject to a doubt based on a security issue and would purchase with confidence.

Further to take a chapter out of the counter culture of the 1960's, or "alternative" as they say today…"If you know..Then you must Tell !!!" or "If you're not part of the solution then you're part of the problem." Mr. Creates I commend your persistence.